The Art of Storytelling

At the FT Gillian Tett has a wonderful post. The end:

Second, when President Barack Obama picks the next Fed chair – be that Ms Yellen, Lawrence Summers, former US Treasury secretary, or anyone else – it is no longer good enough to choose the economic equivalent of a mechanical engineer; nor “just” a brilliant academic or manager. The next Fed chair also needs to be a masterful storyteller and cultural analyst, who can read social sentiment, shape norms, (re) create trust and persuade us all to think in a manner that suits the Fed’s economic goals, without us even noticing.

Somebody, in other words, who can cast spells with both their spreadsheets and words. In short, what is needed is nothing less than a monetary shaman.

HT Patricia Stefani

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