The low regard for things economic

In “Fed Speak on Main Street“, Carola Binder finds that:

Using polling data for the US documents that the US public lacks knowledge about monetary policy. In particular, only one in every three Americans was able to correctly identify the chair of the Federal Reserve System. Very few were able to predict low levels of inflation when asked about inflation over next ten years. Nor did they appear to display much eagerness to learn about the Fed and monetary policy.

In terms of social media, numbers of Twitter and Facebook followers of the Federal Reserve System do not appear remarkable. In fact, FBI, the CIA, and Paul Krugman, among others, have more followers than the entire Federal Reserve System. Google searches confirm this paucity of interest. Total online searches for macroeconomic variables like GDP, the unemployment rate, and inflation are consistently topped by online searches for puppies.

Nevertheless, Bernanke´s book seems to be doing well. According to Amazon: